Everyday Reliable

Everyday Reliable is a Jansport back-to-school ad campaign that taps into relatable, everyday moments. We wanted to capture the humor and truth of real-life mishaps: from the kids who overfill their backpacks to the accident-prone ones who find themselves in sticky situations, or those unexpected rainstorms when an umbrella is nowhere in sight. This campaign highlights how Jansport’s durability and reliability stand up to life’s everyday challenges. I applied my skills in photography and copywriting to bring these moments to life through compelling imagery and storytelling.