Dark Tide Fest is a unique goth music festival concept set against the striking backdrop of Asbury Park’s beaches in New Jersey. The event offers attendees a fusion of live music, alternative shopping experiences, and themed beach activities. This project entailed creating a complete brand and event identity, encompassing everything from advertisements and promotional materials to a cohesive UI/UX design that mirrors the festival’s dark, atmospheric vibe. I captured original photographs of models on the beach, lending an authentic aesthetic to the visuals. Additionally, I designed a custom logo, font, and series of promotional posters that reflect the festival’s moody, immersive ambiance.